Get The Audience

About Get The Audience

Get The Audience is a toolkit for entrepreneurs, podcasters, and authors to research and build an audience around a product, podcast, or book. It combines three tools: Audience Explorer, which searches Twitter to identify who an audience is, what they discuss, and which influencers they follow, including analysis of competitors' followers; Persona Builder, which turns that research into personas capturing attitudes, behaviors, goals, and challenges, along with the jobs-to-be-done those people want accomplished; and Campaign Designer, which manages outreach to bookmarked audience members.

Outreach features include integration with survey tools (Tally, Reform, Typeform), scheduling tools (SavvyCal, Calendly) for one-on-one interviews, reusable outreach templates with merge tags for personalization, automatic tracking of conversation status with each contact, and the option to reach people via public reply or direct message on Twitter.

The service is offered on three monthly subscription tiers: Listen ($9/month) for topic and audience discovery, Ideate ($19/month) which adds persona and jobs-to-be-done features, and Engage ($29/month) which adds survey/interview invitations and automated campaign outreach. A 14-day free trial is available. The service is built by Matthias Bohlen, based in Meckenheim, Germany.

Key features

• Audience Explorer for social listening and keyword discovery on Twitter
• Persona Builder to model audience personas with goals and jobs-to-be-done
• Campaign Designer for outreach with templates and merge tags
• Survey integrations with Tally, Reform, and Typeform
• Calendar/video integrations with SavvyCal and Calendly for one-on-one interviews
• Automatic conversation state tracking for outreach campaigns

Frequently asked questions