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Gauge

Marketing/SEO/AI

Gauge helps your company show up in AI answers.

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About Gauge

Gauge is an AI visibility platform for generative engine optimization (GEO/AEO), tracking how brands are mentioned and cited in AI-generated answers from ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Mode, and AI Overviews. It analyzes what content is cited or omitted and how a brand compares to competitors, then generates and publishes content intended to close visibility gaps and measures whether the resulting changes worked.

The platform includes features such as prompt tracking, an action center, a content engine, ChatGPT Ads, an "Ask Gauge" assistant, sentiment analysis, and an agency mode. It also offers a dedicated capability for measuring what coding agents recommend and how they build with a given product.

Gauge is aimed at marketing and growth teams at software and technology companies seeking to monitor and improve their brand's presence in AI-generated search results. Pricing includes a Growth plan at $599 per month.

Key features

  • Tracks brand mentions across ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews
  • Analyzes what content AI engines cite and identifies visibility gaps versus competitors
  • Generates content and publishes it to your site or CMS
  • Measures whether published content improved AI visibility
  • Ask Gauge agent analyzes data and recommends content topics
  • Monitors Coding Agents like Claude Code for product recommendations

Frequently asked questions

What is Gauge's pricing?

Gauge offers two plans, with the Growth plan (most popular) priced at $599 monthly.

What AI platforms does Gauge track?

Gauge monitors AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews.

How does AI search optimization differ from traditional SEO?

AI is less focused on domain authority and instead prioritizes content relevancy to the query, pulling from roughly the top 50 results and distributing attribution more evenly than Google.

What metrics does Gauge use to measure AI search performance?

Gauge tracks Mention Rate (percent of AI answers mentioning the brand), Citation Rate (percent citing the website), and Referral Traffic to the site.

Who is Gauge for?

Gauge is built for marketing and growth teams at companies like PostHog, Braintrust, and Vellum AI who want to track and improve their brand's visibility in AI-generated answers.

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