Everyone Hates Marketers

About Everyone Hates Marketers

Stand The F*ck Out is a positioning and go-to-market consultancy for established B2B companies in crowded markets. It runs a fixed engagement called the GTM Sprint, structured in four stages: insight foraging (customer interviews, sales recording analysis, review mining, community listening, staff interviews), unique positioning (segment selection, job-to-be-done, and a positioning statement), distinctive brand development, and continuous reach (distribution plays and a launch campaign). Deliverables include a one-page positioning canvas, a rewritten homepage, a messaging map, distribution plays, and a runnable launch campaign with supporting kit.

The engagement runs eight weeks, with initial direction landing around week 3, positioning by week 5, and the campaign live by the agreed date. Clients can exit after week 3 and keep the insight brief without further payment, under a guarantee referred to as the "Week-3 Walkaway." The consultancy states it does not offer retainers and works three client sprints at a time, with the next opening in August 2026.

Pricing is tiered by client revenue: a Starter tier at €20k/$22k for companies under €1M revenue, a Scale tier at €40k/$45k for companies between €1M and €20M revenue, and an Enterprise tier at €60k+/$68k+ for companies above €20M revenue with custom scope. Case studies cited include Balsamiq, PTDC, and 900.care.

Key features

• Runs an 8-week positioning and go-to-market sprint for B2B companies
• Forages customer insight from sales recordings, interviews, and reviews to find an ignored struggle
• Builds a distinctive position, brand, and one-page STFO Canvas around that insight
• Delivers a launch campaign including a rewritten homepage, messaging map, and distribution plays
• Leaves clients with an AI-amplification kit to keep running the campaign after the sprint ends
• Offers a Week-3 Walkaway guarantee: keep the insight brief and pay nothing further if it's not convincing

Frequently asked questions