Gro

About Gro

Gro is an AI-driven sales automation platform that handles prospecting, outreach, follow-up, and CRM updates from a single system. It draws on a contact and account graph of over 650 million records to find and enrich leads, and generates personalized outreach messages modeled on a user's own communication style.

The platform is built around configurable autonomy levels, ranging from research-only assistance where a human takes all actions, through drafting messages for human approval, to full autopilot where the system sends messages, follows up, and books meetings within set guardrails, and end-to-end campaign execution across channels. Autonomy can be set per campaign and adjusted at any time.

Pricing is outcome-based rather than per-seat: customers pay through separate credit systems for tasks the platform runs (research, outreach, enrichment) and for outcomes it delivers (replies, qualified meetings, pipeline created), with unlimited users included on every plan. It is intended for sales teams handling outbound prospecting and revenue-motion management, including organizations described as global public companies, unicorns, and startups.

Key features

• Prospects and enriches accounts and contacts from a 650M+ contact graph
• Configurable autonomy levels (L1-L5) from research-only to full autopilot, set per campaign and reversible anytime
• Drafts personalized outreach messages matching the user's voice and tone
• Sends follow-ups and books meetings within set guardrails
• Unified platform covering prospecting, outreach, booking, and CRM updates
• Outcome-based pricing via Task Credits and Outcome Credits instead of per-seat licensing

Frequently asked questions