Fathom
Fathom Analytics is simple, GDPR + CCPA + PECR compliant website analytics tool, no cookie notice required. No tracking or storing personal data of your users.
About Fathom
Fathom is a web analytics tool positioned as a privacy-focused alternative to Google Analytics. It installs via a single line of code on any website, CMS, or framework, and collects visitor data without cookies, anonymizing IP addresses to comply with GDPR, CCPA, ePrivacy, and PECR. The platform blocks bots, scrapers, and spam traffic to report only human visits, and retains customer data indefinitely.
Features include custom event tracking for interactions like sign-ups, clicks, and ecommerce sales, scheduled email reports, UTM-based campaign tracking, and an API for pulling data into external dashboards. The tracking script is 2kB and designed not to affect page load speed or SEO. The company states it is self-funded, without outside investors.
Pricing starts at $15/month after a 7-day free trial. It is used by individual site owners, developers, and companies of varying sizes, including organizations such as IBM, GitHub, and Tailwind.
Key features
- Cookie-free, GDPR/CCPA/PECR-compliant privacy-first analytics
- Single line of lightweight script (2kB) works with any CMS or framework
- Custom event tracking for signups, clicks, and ecommerce sales
- Automated email reports sent weekly or monthly
- UTM-based campaign and newsletter tracking
- Forever data retention with a developer-friendly API
Frequently asked questions
Is there a free trial?
Yes, Fathom offers a 7-day free trial with no obligation.
How much does it cost?
Pricing starts at $15/month after the free trial.
Does Fathom use cookies or require consent banners?
No, Fathom anonymizes IP addresses and visitor data without using cookies, so no cookie consent banners are needed.
What platforms and frameworks does it integrate with?
Fathom's script works with any CMS or framework, including WordPress, Next.js, and Vue.js, via a single line of code.
Does Fathom offer an API for developers?
Yes, Fathom provides an API that is used internally to load data onto customer dashboards.
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