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Customer.io

Marketing

With Customer.io, send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.

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About Customer.io

Customer.io is a customer engagement platform that combines customer data, messaging, and AI to build and orchestrate automated marketing campaigns. It supports channels including email, mobile push notifications, in-app messages, SMS, and WhatsApp, and includes a visual workflow builder for constructing journeys triggered by customer behavior and data. The platform offers data and integration tools, a design studio for message creation, and analytics for tracking campaign performance.

The product includes an AI Agent that can build campaigns from natural-language prompts, configuring triggers, content, timing, and logic, and can answer questions about campaign performance. It integrates with external tools via MCP, CLI, API, and webhooks, and supports custom objects, anonymous messages, and data warehouse connections.

It is aimed at marketing and growth teams handling customer activation, onboarding, retention, and cross-sell/upsell use cases. The platform reports GDPR compliance, AICPA SOC certification, and HIPAA compliance, and offers email and chat support along with implementation guidance. A 14-day free trial is available with no credit card required.

Key features

  • Build automated multi-channel customer journeys (email, push, in-app, SMS, WhatsApp)
  • Data-driven audience segmentation for targeted messaging
  • AI Agent builds campaigns from a text prompt with triggers, content, timing, and logic
  • Design Studio for creating branded messages at scale
  • Analytics for surfacing performance insights and campaign recommendations
  • Integrates with existing data, apps, and AI tools via MCP, CLI, API, or webhooks

Frequently asked questions

Is there a free trial?

Yes, Customer.io offers a 14-day free trial with no credit card required and you can cancel anytime.

What channels does Customer.io support?

It supports email, mobile push, in-app messages, SMS, and WhatsApp marketing.

How can I integrate AI tools with Customer.io?

The platform works with any AI tool using MCP, CLI, API, or webhooks, and includes a built-in AI Agent for building and analyzing campaigns.

Is Customer.io secure and compliant?

It is GDPR compliant, HIPAA compliant, and AICPA SOC certified, with enterprise-grade security safeguards.

Who is Customer.io for?

It is built for marketing and growth teams handling customer activation, retention, onboarding, and cross-sell/upsell across the customer journey.

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