Statable

About Statable

Statable is a privacy-friendly web analytics platform positioned as a simpler alternative to Google Analytics 4. It provides real-time reporting on visitors, sessions, pageviews, views per session, bounce rate, and session duration, along with breakdowns by traffic source and channel, top and entry pages, browsers, operating systems, devices, and geographic location (countries, regions, cities). It also supports tracking of custom events, goals, and custom properties, and offers embeddable widgets (world map, top countries list, 3D globe, live user count) for displaying traffic publicly. Global filtering is available across session behavior, user actions, and custom context.

The platform does not use cookies and does not require a consent banner. IP addresses are used server-side in the Netherlands to compute a daily-rotating visitor identifier and derive location, then discarded; no fingerprinting or cross-site tracking is performed, and visits are not recorded when Do Not Track or Global Privacy Control is enabled. Data is processed and stored in the EU by a Dutch company, with a data processing agreement included in the terms. Tracking is implemented via a single script (about 2 KB) that works with any website or framework, including Next.js, WordPress, and Webflow, requiring no tag manager, SDK, or build step.

Statable supports one-click migration from Google Analytics: connecting a Google account via OAuth with the analytics.readonly scope imports all available GA4 history into the Statable dashboard without overwriting previously collected data. Unlike GA4's standard properties, which retain event-level data for a maximum of 14 months, Statable retains data indefinitely at full resolution. It offers a free trial of 30 days with no credit card required.

Key features

• Real-time reports on visitors, sessions, pageviews, bounce rate, and session duration
• Traffic source tracking including channels, organic search, social, AI chatbots, and UTM campaigns
• Cookieless, no-consent-banner tracking with daily-rotating visitor identifiers
• One-click GA4 migration that imports full historical data via OAuth
• Custom event, goal, and property tracking for user actions
• Embeddable live widgets: visitor map, top countries, 3D globe, and live user count

Frequently asked questions