Simple Analytics
Simple Analytics gives you the analytics you need without invading the privacy of your users, with a clean interface, and simple integration. GDPR, CCPA and, PECR compliant because we don't handle PII data and set no cookies.
About Simple Analytics
Simple Analytics is a web analytics tool that measures website traffic without cookies, visitor IDs, or personal data collection. It positions itself as a complement to or replacement for Google Analytics, specifically addressing traffic data lost when users deny cookie consent — the product measures pageviews, events, referrers, and campaign parameters without requiring consent banners, and derives country-level location without storing IP addresses. Data can be pulled via an API (aggregated stats and raw exports) or connected to BI tools like Looker Studio and Power BI, or to data warehouses.
The company is based in Amsterdam, hosts data in the EU, and states compliance with GDPR, PECR, ePrivacy, CNIL, DSGVO, and CCPA. It has been operating since 2018 and reports over 31,300 users. Customers referenced include agencies, enterprise teams, and white-label partners, with named users including Bloomberg, Michelin, Hyundai, GOV.UK, the Bank of England, and DuckDuckGo.
Key features
- Cookieless traffic measurement without cookies, visitor IDs, or personal data
- Captures visits blocked by consent rejection and ad-blockers, filling the GA4 data gap
- Country-level location detection without storing IP addresses
- API and export access to pageviews, events, referrers, and campaign data
- Integrates with BI tools like Looker Studio and Power BI, and data warehouses
- EU-hosted data with GDPR, SOC 2, PECR, and CCPA compliance
Frequently asked questions
Is there a free way to try Simple Analytics?
Yes, you can start for free and set up analytics in minutes without a sales call.
Does Simple Analytics require a cookie consent banner?
No, it collects no cookies, visitor IDs, or personal data, so no consent banner is required.
Can Simple Analytics work alongside Google Analytics?
Yes, it can act as a cookieless collection layer behind GA4, letting teams compare observed traffic against what GA4 reports.
Where is data hosted and what compliance standards are met?
Data is hosted in the EU (Amsterdam), and the service is GDPR compliant with SOC 2 compliance in progress.
Who uses Simple Analytics?
It is used by agencies, enterprise teams, and white-label partners, including organizations like Bank of England, Michelin, and the UK Government.
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