QoQo AI

About QoQo AI

QoQo AI is a Figma plugin that assists with early-stage UX design and user research. Based on user input, it generates cards for building personas, including user goals, needs, motivations, frustrations, and tasks, and helps identify challenges, risks, and key elements for design briefs. Additional features include journey mapping, information architecture, affinity mapping, a chat assistant, UX copywriting, document chat, discovery questionnaires, and history tracking with copy-to-clipboard and sticky-note export options.

It is intended for design agencies, internal design teams at organizations and startups, and individual freelance designers, aimed at speeding up user research and discovery, reducing time to MVP or design draft, and generating ideas without requiring internal UX expertise. It is built on OpenAI and is explicitly not a replacement for original user research, since it draws on general internet-based knowledge rather than context-specific qualitative data. The company states that user research information is not shared or used for AI training without explicit consent.

Pricing includes a Professional plan at $4 per month (billed yearly, with a discount versus monthly billing; excludes VAT), covering one user with unlimited access to the listed features, along with a free trial.

Key features

• Generates user persona cards from goals, needs, motivations, frustrations and tasks
• Builds design briefs by identifying challenges, risks and key elements
• Journey mapping and information architecture generation
• Affinity mapping and discovery questionnaire generation
• UX copywriting and document chat assistant
• Available as a Figma plugin

Frequently asked questions