PhotoRoom

About PhotoRoom

Photoroom is an AI-powered visual editing platform for e-commerce product photography. It includes tools for background removal, AI-generated product staging and lifestyle scenes, shadow generation, color changing, batch editing across catalogs, and automatic resizing for different marketplace and social media formats. Editing is available through a web app, mobile app, and a REST API for automated, large-scale image production.

The platform supports brand consistency through a "Brand Kit" feature that locks in colors, logos, and layout rules across all generated images, and includes marketplace sync for publishing to Shopify and other channels. It is used by businesses ranging from individual sellers to large enterprises managing catalogs with millions of SKUs; enterprise customers can access custom-trained AI models, dedicated capacity, custom endpoints, PIM/DAM connectors, usage dashboards, and an SLA-backed guarantee that regenerates or credits outputs that fail fidelity criteria.

Photoroom is SOC 2 Type 2 audited and GDPR compliant, and runs on GCP, AWS, and Cloudflare infrastructure. It reports over 1 million businesses and 80 million users of its background removal tool.

Key features

• AI background removal for product photos
• Batch editing thousands of images via web app or API
• AI product photography generation from a single uploaded photo
• Brand Kit locks colors, logos, fonts, and layouts across all images
• Marketplace Sync publishes on-brand images to Shopify and marketplace feeds
• Instant resize for formats like Instagram, Amazon, and Shopify

Frequently asked questions