Logology
No random generation and no symbols from a free database. Everything was crafted from the ground-up!
About Logology
Logology is a service that generates brand identity and logo options for startups based on a questionnaire about the business's personality and values. Users answer 11 questions about their brand, and the system matches them with pre-made logos from a catalog of over 500 designs, paired with suggested fonts and colors. Users can then customize and download their chosen design.
The service offers three tiers: Start ($69, a catalog logo as a PNG image only, with a lifetime use and modification license and basic brand guidelines), Grow ($119, adds source files and 12 color/layout variations), and Establish ($799, a custom logo made for the customer, exclusive rights and full copyright transfer, and a 1-hour brand definition call, with an add-on for full brand guidelines starting at $599). Payment is only required after a design is selected, not upfront. Files are delivered by email.
Logology is aimed at startup founders and solo developers who want a designer-created logo and basic brand identity without commissioning a freelance designer or using a generic logo generator. It was founded by Lucie Baratte, a designer.
Key features
- Brand personality test matches users with pre-made logos from a 500+ logo catalog
- Customize chosen logo design with color and font variants
- No upfront payment — only pay when you find a logo you want to buy
- Instant download of logo files after purchase
- Tiered packages ranging from catalog logos to fully custom logo design with exclusive rights
Frequently asked questions
What does Logology cost?
Plans range from $69 (Start) to $119 (Grow) to $799 (Establish), with a full brand guidelines add-on starting at $599.
Do I have to pay before seeing my logo options?
No, there is no upfront payment — you only buy a logo if you find one you like after completing the brand personality test.
Who is Logology for?
It's aimed at startup founders and solo developers who want a professional brand identity without hiring a freelance designer or paying full agency rates.
What do I get with my purchase?
Depending on the plan, you get a PNG logo file, source files, color and layout variations, and either a lifetime use license or full exclusive copyright transfer.
How long does the process take?
The brand personality questionnaire takes about 5 minutes, after which you're matched with logo proposals you can choose, customize, and download right away.
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