Beheard Labs
AI-Powered Customer Insight Platform.
About Beheard Labs
Gather (from Beheard Labs) is a customer intelligence platform that ingests buyer signals from sales calls, support tickets, CRM notes, surveys, win/loss records, reviews, and community feedback, then builds a continuously updated model of a company's customers, brand, and market. An AI agent called Emma monitors the model for gaps in confidence and launches AI-moderated voice and text interviews with buyers from a panel of over 60 million verified respondents, or uses synthetic personas for audiences that cannot be reached directly, feeding results back into the model.
The model produces outputs including a messaging house, positioning documents, buyer personas, competitive framing, brand health tracking, and a verbatim library. It also drafts and tests creative such as ads, landing pages, and campaign concepts against real buyers before launch, ranking variants by buyer response. Emma can be added to Slack, where users can query the model or request research and asset generation as tasks.
The product is aimed at marketing and strategy teams, including product marketing, demand generation, brand and PR, and marketing leadership functions within organizations that need ongoing customer and market research to inform positioning, messaging, and campaign decisions.
Key features
- Drafts and pressure-tests creative, ad copy, landing pages, and campaign concepts against real buyers before launch
- Slack-based agent interface lets teams request research and assets conversationally and get results reported back
Frequently asked questions
What is Gather?
Gather is a Customer Intelligence Model that continuously ingests buyer signals and research to build a living model of a company's customers, market, and brand. It powers decisions across strategy, positioning, pricing, product, and creative.
Who is Gather for?
It is built for marketing and strategy teams, including brand/PR, product marketing, demand gen, and marketing leadership functions. Customers cited include CMOs and marketing SVPs at companies like Bagel Brands, CloudBolt, and Cover Genius.
How does Gather gather customer data?
It ingests sales calls from tools like Gong, Zoom, and Chorus, support tickets, CRM notes, surveys, win/loss data, reviews from G2 and Capterra, community threads, and past research. Its agent Emma also launches AI-moderated interviews with real buyers from a 60M+ verified panel when confidence on a topic is low.
What integrations does Gather support?
It connects to Slack for the Emma agent interface, and ingests data from sales call platforms Gong, Zoom, and Chorus, plus review sites G2 and Capterra.
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