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Barra

Marketing/UX/Analytics

Website Toolbar Built to Improve Conversion rate by simplifying UX.

Barra's website screenshot

About Barra

Barra is a website toolbar that consolidates common site widgets, such as chat, consent management, contact options, feedback collection, and search, into a single bottom bar rather than separate floating popups and buttons. It offers more than 25 configurable modules, including promotions and offers, feedback collection, directions, a like button, scroll-to-top, calls to action, reviews, WhatsApp, email, live chat, navigation, meeting booking, login, consent, webinar links, search, checkout, custom links, and social media links (Instagram, YouTube, Facebook, LinkedIn, TikTok).

Setup is done through an admin dashboard where users select modules, customize the bar's appearance with preset or custom themes, and install the toolbar by adding one line of script to their site directly or via Google Tag Manager. The toolbar can run alongside a website's existing navigation as a secondary bar for high-value actions.

Barra is aimed at website owners and marketers looking to reduce clutter from scattered popups and widgets and improve conversion rates and user experience. The site includes a pricing page, though specific plan details are not included on this page.

Key features

  • Combines chat, consent, contact, feedback and search into one website toolbar
  • 25+ configurable modules including CTA, WhatsApp, live chat, reviews, and social links
  • One-line script installation, directly or via Google Tag Manager
  • Customisable bar appearance with preset or brand-specific themes
  • Admin dashboard for setup and module selection

Frequently asked questions

What is Barra?

Barra is a website toolbar that brings actions like navigation, CTAs, offers, feedback, directions, likes, and scroll-to-top into one clean bottom bar.

How is Barra installed?

Barra requires just one line of code added directly to your site or through Google Tag Manager.

Does Barra work with my existing website navigation?

Yes, Barra works alongside your main menu as a secondary toolbar for high-value actions.

How many modules does Barra offer?

Barra offers over 25 modules, including CTA links, feedback collection, live chat, reviews, and social media links.

Can I customize Barra's appearance?

Yes, you can choose a preset theme or customise colours to match your brand, including saving custom themes.

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