Webflow

About Webflow

Webflow is a visual web development platform for building, publishing, and hosting websites without traditional coding. It combines a design canvas, a content management system, and hosting in a single product, and outputs HTML, CSS, and JavaScript. The platform includes SEO tooling, an API, webhooks, and integration options for connecting to other systems.

The product serves multiple user types: marketers who manage content and site performance, designers who build layouts directly in the browser, developers who use the API and custom code alongside visual building, and agencies that build and manage sites for multiple clients. It supports team collaboration through a shared workspace and includes design systems (reusable components, variables, and styles) intended to keep sites consistent across teams and pages.

Additional features include a CMS for structured content, localization, security tools, shared libraries, analytics, and an MCP (Model Context Protocol) integration for connecting external agents to Webflow. An enterprise tier is available offering additional collaboration workflows and scalability.

Key features

• Visual, in-browser website builder producing clean HTML, CSS, and JavaScript
• Composable CMS for managing site content
• Built-in SEO and AEO (AI engine optimization) tools
• Reusable design systems with components, variables, and styles
• Native analytics and AI-powered optimization
• Flexible API, webhooks, and MCP integration for connecting to external tools

Frequently asked questions