Virlo

About Virlo

Virlo is a social listening and analytics tool for TikTok, Instagram Reels, and YouTube Shorts. It tracks video trends, creators, and competitors, scraping the three platforms continuously to flag outlier content and breakout videos within defined niches, markets, or competitor sets. Tracked creators and videos receive daily snapshots (followers, views, engagement) alongside AI-generated analysis covering hooks, posting patterns, and audience sentiment.

The platform includes a Meta Ads Library browser for viewing competitor ad creative and copy, a Content Studio and Media Gen module for turning research into ad scripts, creative briefs, and short-form video with AI voiceover, and export options in Excel, CSV, JSON, and PDF formats, including branded client reports. Alerts for outliers and trends can be routed to Slack, Discord, email, webhooks, Zapier, or n8n. An API is available for programmatic access to trend and outlier data.

Virlo is aimed at agencies managing multiple client accounts, e-commerce and DTC brands, UGC creators, and developers building on top of its API. A 7-day trial is offered at no cost, and the product is described as used by more than 1,700 teams.

Key features

• Real-time tracking of viral videos, creators, and competitors across TikTok, IG Reels, and YT Shorts
• Outlier detection that flags breakout content before it hits saturation
• Tracking Center with daily snapshots on followers, views, engagement, hooks, and sentiment
• Meta Ads Library browsing to see competitor ad creative and copy
• Content Studio and Media Gen to turn trend data into ad scripts, briefs, and short-form videos
• 1-click branded exports in PDF, Excel, CSV, and JSON

Frequently asked questions