Surfer

About Surfer

Surfer is an SEO content optimization and AI visibility platform. It provides tools for tracking how a brand appears in AI tools such as ChatGPT, auditing and improving existing web pages, writing content using real-time SEO data, researching topics and content angles, and running full site SEO audits. The platform integrates with Google Docs and offers a Chrome extension, along with free tools including an AI detector and AI humanizer.

The product is aimed at marketing managers, SEO specialists, content managers and writers, AI strategists, agencies, in-house teams, ecommerce businesses, and enterprises. It is part of the Positive company portfolio, alongside products such as Iconosquare, Signitic, and a customer engagement platform.

The infrastructure is described as hosted entirely in Europe, with ISO 27001 certification.

Key features

• Monitors AI search visibility across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
• Real-time SEO data for writing and optimizing content that ranks
• Content editor with NLP-based optimization recommendations
• SERP analyzer that compares pages against top-ranking competitors
• Site-wide SEO audits and content gap analysis
• Google Docs integration for content workflows

Frequently asked questions