Plotline

About Plotline

Plotline is a customer engagement platform that uses AI agents to decide what messages to send individual users, when, and through which channel, rather than relying on rule-based campaign triggers. It generates one AI-driven "marketer" per user that reads that user's behavior and context (e.g. failed transactions, support tickets, usage patterns) to select content, timing, and channel automatically.

The platform provides a library of in-product and outbound experiences: inline widgets (grids, carousels, stories, swipe strips), nudges (tooltips, sheets, banners), gamification elements (scratch cards, spin-the-wheel, streaks, quizzes), product videos (picture-in-picture, shoppable, full-page), and outbound channels including push notifications, AMP email, WhatsApp, SMS, and RCS. It also includes segmentation (including AI-generated segments from plain-language descriptions), A/B testing and experimentation tools, feature flags, automated messaging journeys, AI-generated creative and copy, and AI review of campaigns before launch.

Plotline is aimed at product and growth teams at consumer product companies, with stated use cases spanning user activation and onboarding, feature adoption, conversion, monetization, and feedback collection. The page cites customers in financial services, media and entertainment, and retail/e-commerce, including named companies such as CoinDCX, Upstox, BharatPe, Kredivo, Cermati, Airtel Xstream Play, and Lucky Hands, and states the platform serves 150+ consumer products across 10 countries.

Key features

• AI agent per user decides what, when, and whether to send messages across channels
• In-product widgets, nudges, and gamification (scratch cards, spin-the-wheel, streaks, quizzes)
• Outbound messaging via WhatsApp, AMP email, push, SMS, and RCS from one user context
• AI segmentation from plain-language descriptions without SQL or query builders
• AI creative generation for on-brand banners and copy
• AI campaign review that checks copy quality, targeting accuracy, and design before launch

Frequently asked questions