Plausible

About Plausible

Plausible is a web analytics platform positioned as a privacy-friendly alternative to Google Analytics. It provides a single-page dashboard covering site traffic, scroll depth tracking, SEO performance (via Search Console integration), UTM campaign and paid ads tracking, real-time visitor monitoring, codeless goal and revenue tracking, funnels and user journeys, and built-in bot filtering. The tracking script is described as lightweight, and the product does not use cookies or process personal data, removing the need for cookie consent banners.

The service is aimed at ecommerce businesses, SaaS companies, agencies, creators and publishers, and enterprises, including white-label use by agencies. It is open source, with code publicly auditable and self-hostable, and is built and hosted on infrastructure owned and operated by European companies within the EU.

Plausible offers a 30-day free trial with no credit card required, and paid plans based on monthly pageview volume: Starter ($9/month, one site, 3 years data retention), Growth ($14/month, up to 3 sites and 3 team members, team management, shared links and dashboards), Business ($19/month, up to 10 sites and 10 team members, 5 years data retention, custom properties, Stats API, Data Studio connector, ecommerce revenue attribution, funnels), and an Enterprise tier with custom pricing covering 10+ sites, higher Stats API limits, Sites API access, SSO, managed proxy, and scheduled raw event data exports. Annual billing includes two months free compared to monthly billing.

Key features

• Automatic scroll depth tracking with no code required
• Monitors traffic from AI tools like ChatGPT, Perplexity, and Claude
• Analyzes SEO performance via Search Console integration
• Codeless goal, event, and revenue tracking
• Funnels and user journey analysis
• Built-in bot and referrer spam filtering

Frequently asked questions