Logology

About Logology

Logology is a service that generates brand identity and logo options for startups based on a questionnaire about the business's personality and values. Users answer 11 questions about their brand, and the system matches them with pre-made logos from a catalog of over 500 designs, paired with suggested fonts and colors. Users can then customize and download their chosen design.

The service offers three tiers: Start ($69, a catalog logo as a PNG image only, with a lifetime use and modification license and basic brand guidelines), Grow ($119, adds source files and 12 color/layout variations), and Establish ($799, a custom logo made for the customer, exclusive rights and full copyright transfer, and a 1-hour brand definition call, with an add-on for full brand guidelines starting at $599). Payment is only required after a design is selected, not upfront. Files are delivered by email.

Logology is aimed at startup founders and solo developers who want a designer-created logo and basic brand identity without commissioning a freelance designer or using a generic logo generator. It was founded by Lucie Baratte, a designer.

Key features

• Brand personality test matches users with pre-made logos from a 500+ logo catalog
• Customize chosen logo design with color and font variants
• No upfront payment — only pay when you find a logo you want to buy
• Instant download of logo files after purchase
• Tiered packages ranging from catalog logos to fully custom logo design with exclusive rights

Frequently asked questions